Portfolios and Goals
Program-level oversight — Portfolios, Goals and Portfolio Workload — is locked behind the Advanced plan at $24.99/seat/month, so a 100-seat team pays roughly £24k/year just to see strategy roll-up.
What people actually say
✕Portfolios, Goals and Portfolio Workload only unlock on the Advanced tier at $24.99/user/month billed annually.
Source: Asana official pricing ↗✕Reviewers describe Advanced as feeling expensive primarily because that is where the program-level oversight features live — Starter doesn't get them at all.
Source: eesel AI, Asana pricing breakdown ↗✕Reporting dashboards that pull across portfolios and goals are Advanced-and-up; project-only dashboards are the ceiling on Starter.
Source: Asana help centre, reporting with dashboards ↗
Portfolios and Goals in a custom build are just SQL views over your project and task tables — a portfolio is a saved filter with a rollup, a goal is a row with a target and a measurement query. We render them with Tremor or Recharts and refresh on a schedule you choose. No tier gating, no seat-multiplied bill for leadership visibility, and you can mix in data from your CRM, finance system or warehouse in the same view.