Email rules & automation
Hard-capped at 10 or 20 rules per tier — automation runs out exactly when you need it most.
What people actually say
✕Starter plans cap automations at 10 rules maximum; Professional plans allow only 20. Unlimited rules require Enterprise at $105/seat.
Source: Featurebase — Front pricing breakdown ↗✕The Starter plan cannot automatically assign custom fields despite offering tag automation — basic routing features sit behind the upgrade.
Source: Hiver — Front software review ↗✕Depth of rules only goes so far — for example, SLA functionality is limited and complex conditional logic requires the top tier.
Source: Capterra — Front reviews 2026 ↗
Routing rules live as plain TypeScript functions in your repo — diffable, testable, reviewed in a PR. No 10-rule cap, no 20-rule cap, no Enterprise upsell for the 21st rule. Every decision is logged with a stack trace and replays deterministically against historical messages.