Group analytics (B2B accounts)
If you sell B2B you need account-level rollups — and Mixpanel charges 40% on top of your event overage for the privilege.
What people actually say
✕Group Analytics is a paid add-on that adds a 40% surcharge on overage rates and is not included on Free or Growth — only available as an add-on for Growth or bundled into Enterprise.
Source: Mixpanel docs, Group Analytics FAQ ↗✕Group Analytics gets called out in reviews as essentially required for B2B products but priced separately from the base Growth plan.
Source: OpenPanel, Mixpanel pricing 2026 ↗✕At 20M events/month the Growth plan is roughly $5,320 — adding Group Analytics and Data Pipelines can push the monthly bill above $8,000.
Source: OpenPanel, Mixpanel cost breakdown ↗
Account-level rollups are a JOIN, not a SKU. Your events table carries a group_id column and dashboards aggregate by account, plan or industry in Metabase. No 40% surcharge for the most common B2B question your CS team will ask.