Custom columns
The columns that make boards genuinely useful, especially Formula, are gated to Pro and above, forcing a tier jump for basic calculation needs.
Ce que les utilisateurs disent vraiment
✕Formula columns are restricted to Pro and Enterprise; downgrade and you keep existing formulas but cannot create new ones.
Source : monday.com Formula Column docs ↗✕Time tracking, private boards and formula columns only unlock at Pro ($19/seat/mo), pushing teams up two tiers for basic needs.
Source : TaskRhino monday.com review ↗✕Reviewers consistently note advanced columns and automations are locked behind higher-tier plans, escalating cost as teams mature.
Source : Capterra monday.com verified reviews ↗
In a custom build every column type is just a typed field plus a renderer. Formula columns, rollups, lookups, time tracking, dependency math, and conditional formatting are all available on day one because there is no commercial reason to gate them. We define your column types around your actual domain (a 'risk score' column, a 'margin' column, a 'SLA countdown' column) instead of forcing generic primitives.